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Segi University Mass Communication

Segi University Mass Communication

Segi University Mass Communication, This programme is designed to cater to the high demand for skilled professional in the fields of advertising, multimedia, public relations and broadcasting.

 

 

 

DESCRIPTION

This programme is designed to cater to the high demand for skilled professional in the fields of advertising, multimedia, public relations and broadcasting.

Moreover, this diploma programme also aims to instill students with technological know-how and many invaluable skills to produce industry-centric graduates who are computer and IT-savvy, to enable them to excel in the global communications industry.

Upon completion of this programme, students will be fully equipped with exceptional design skills, presentation skills, communication skills, writing skills and management skills to apply in the challenging and competitive public relations, advertising and broadcasting industry.

 

CAREER OPPORTUNITIES

Students who successfully complete the programme can then move on to pursue the bachelor degree programme, allowing students to pursue careers such as Public Relations Practitioner / Executive, Corporate Communication Executive, Account Management, Copywriter, Media Analyst, Journalist

 

ENTRY REQUIREMENTS
  • SPM / O-Level / SM2; OR
  • Malaysian Independent Chinese Secondary School UEC Certificate; OR
  • Malaysian Certificate of Education (MCE); OR
  • Any other equivalent qualification (3 credits) including English
PROGRAMMES MODULES
Year 1 Year 2 Year 3
Semester 1

  • Fundamental Photography
  • Introduction to Mass Communication
  • Bahasa Melayu Komunikasi
  • (International students)
  • Pengajian Malaysia (Local Students)
  • General Language Training
Semester 1 

  • Electronic Publishing
  • Academic English
  • Principles of Marketing
  • Presentation Skills
  • Entrepreneurship
Semester 1

  • Independent Design Practice
  • Pengurusan Kokurikulum
  • Film Appreciation
  • Communication Research
  • Public Relations
Semester 2

  • Media Law and Ethics
  • Decision Making

 

Semester 2

  • Visual Analysis
  • Advertising Principles
Semester 2

  • Internship/Industrial Training
Semester 3

  • Business Communication
  • Documentary & Photojournalism
  • Media Studies
  • Copywriting

 

Semester 3

  • News Reporting
  • Videography
  • Journalism
  • Communication and Scholarship